Make your guidelines usable by AI tools
People already ask AI tools for “a banner in our colors”. Without your guidelines, the tool guesses the hex code and draws a logo from memory. Give it the brand and it answers with the approved logo file and the right colors. No more hex codes in Slack.
There are two ways in. Your team connects its own tools to the library. The public, and any AI tool on the web, read the released brand on BrandHub.
Connect your team’s tools
Section titled “Connect your team’s tools”-
Open Integrations in the sidebar and pick the tool: Claude, ChatGPT, Cursor, Claude Code and others each have their steps there.
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Follow them. For Claude, that is Settings, Connectors, Add custom connector, then paste the address Integrations gives you (
https://assets.example.com/api/v1/mcpfor a server there). -
The first time the tool calls, your browser opens a page to approve it. Pick the projects it may use and what it may do:
- Viewer: it searches and reads the brand, and changes nothing.
- Contributor: it can also add files and tags, which wait in Review for a person.
- Editor: it can change assets and the brand’s rules and pages directly.
Pick Contributor unless you have a reason not to. There is no key to copy: the tool acts as you, never with more access than you have.
Then ask it something real:
- “Give me the approved logo for a dark background, as a PNG 800 px wide.”
- “What is our primary color, and when do we use the secondary one?”
- “Can I use the hero photo in a paid social ad in France next month?”
It reads your rules, checks the use, and answers with a link to the file. Integrations shows what each tool asked for over the last 30 days and what it was refused.
Make the brand public on BrandHub
Section titled “Make the brand public on BrandHub”- Release the brand first: BrandHub shows releases, never drafts.
- Open the brand’s Sharing tab and choose Make public.
Anyone, and any AI tool, can then read the brand at
your server’s BrandHub, {hub}/{organization}/{brand}: a page with its colors, type,
logos and voice, an llms.txt written for AI tools, a brand.json, design
tokens and a press kit. Only files that may be used are on it, and files marked
Shown only can’t be downloaded. Each new release shows there as you
release it.
Until you choose Make public, the brand is private on BrandHub: only people in the project see it, signed in.
For coding tools
Section titled “For coding tools”Designers and developers working in Cursor or Claude Code can also take the brand as files. Use this brand, in the brand’s header, offers Tokens (CSS, Tailwind and more) and DESIGN.md, one file for tools that can’t connect.
How ready is the brand?
Section titled “How ready is the brand?”The brand’s Overview shows its Brand Agent Score, out of 100: how much an AI tool has to work with. Colors, typefaces, a logo with its file, a voice, a look, pages, a release and a portal each add points, and the Overview names the next step that raises it.