Set up your brand in an afternoon
Today your brand is a logo folder and a PDF that nobody opens. This page gets it into Artbucket as rules, with guideline pages, released to a portal your team can open.
Before you start
Section titled “Before you start”Gather these, so you aren’t hunting for them halfway through:
- The logo as SVG or PNG, and the version for dark backgrounds.
- Your colors as hex values.
- The names of your fonts, or the font files if they aren’t on Google Fonts.
- A sentence or two on how the brand sounds, and words to avoid.
- Your current guidelines PDF, if there is one.
- Put the files in the library. Drop the logos and font files anywhere in Assets. For a Google font, open New in the sidebar and choose Import a Google font.
- Open Brands in the sidebar and choose New brand.
- Pick a start under Start here. If your website publishes a brand.json, choose From a domain, type the domain and choose Look it up. Otherwise choose Blank, or one of the templates if you want pages to edit rather than an empty brand. Then choose Create brand. If your server offers it, Import your brand is a fourth choice: it reads a zip of your brand files or your guidelines PDF into a plan you review first. See Move from another tool.
- Open the brand’s Rules tab. Under Still missing, choose The main color, A heading face, The logo and The voice one at a time, and fill each in. Add a rule adds the rest: more colors, a text face, words to avoid.
- Open the logo rule’s details and choose Pick from the library to attach
the logo file. For the dark-background logo, add a version under
Versions with the context
dark-backgroundand attach that file to it. Do the same for a color that changes on dark backgrounds. - Lay out the pages. Choose Edit in the brand’s header, then With an agent: copy the MCP address and the example prompt into Claude or another assistant, and it drafts the pages from your rules. A template or an import already comes with pages.
- Pick a look in Theme, in the brand’s menu.
- Choose Release in the brand’s header. Write a note for readers and read What readers get. Under Who should see it, pick People in this project to give the brand a portal of its own. Choose Release.
What you see
Section titled “What you see”The confirmation says Released and lists the portal under It shows on. Open it: your team reads the pages there, signed in. Nothing you edit from now on reaches them until the next release.
The brand’s Overview shows the Brand Agent Score, out of 100, and the steps it still lacks: Colors, Typefaces, Logo, Voice, Look, Pages, Released and Shared. When they are all done, the brand is set up.